There's been an interesting development in the puss-filled, poisonous, cankerous cesspit which is the world of advertising (God, I love it!)
Do you remember the days when us shareholders in UK Ltd were all allowed to eat Marathon bars and Opal Fruits while the girlies whacked Oil of Ulay on their mushes? Then, following a take-over by Europe Plc, we were forced, instead, to snack on Snickers and Starbursts and Oil of Olay became the weapon of choice for the females.
We were told that it was to bring us into line with the continent. I seem to remember reading somewhere that Hitler tried to bring us into line with the rest of Europe a while back but it was frowned upon then. How tastes change!
Anyway, now we're all unified, homogenised and brandised (sorry, got carried away there), trust the bloody Irish to go and throw a spanner in the works! Cast your minds back again. Do you remember when, not so long ago, our pubs and TV screens were filled with fashion victim wankers glugging "Magners on ice" at about £4-a-throw? The commercials told us that it had to be drunk with ice and so the brain dead did as they were told and queued up to obey the orders. It was the "in" thing, apparently, and you simply didn't exist, daarling, unless you ordered iced cider.
Well, now the Magners frenzy has died down, the ad men are hard at it again, this time plugging Bulmers cider. There are more commercials featuring trendy types, this time drinking cider which we are being led to believe actually migrates to frozen climes, much like salmon.
No doubt Bulmers will become the new "in" thing. "Oh no, baby, Magners is like so yesterday. It's Bulmer's today. You ask anyone, well, anyone who is anyone." The slight problem is that BULMERS IS MAGNERS, and vice versa!! In Ireland it's called Bulmer's, over here it's called Magners - yet they are being advertised as separate drinks.
Instead of unifying brands, they have now started dividing them up again. I suppose there's nothing wrong in that, so long as they make it clear it's exactly the same gut-churning, teeth-rotting muck......but they don't.
I suppose I am a bit prejudiced (there's a turn up for the books!) My memories of cider are not pleasant. It was, like many of my generation, my first illicit tipple and it does not conjur up for me images of glaciers and migrating salmon so much as visions of bike sheds and vomit. I now hate the bloody stuff.
Anyway, I'm sorry, but Bulmers being Magners and Magners being Bulmers has to go, along with the conmen who are trying to cash in on the different names.
4.2
2.7
8
1.6
0
5.9
Shaggy Blog Stories
4 comments:
ha i remember another one JIF to CIF that cleaning stuff.
My first and only memory of cider involves a lot of vomiting.
Bulmers on ice was very popular amongst the local lads in Kenmare when we were there in 2000 or something. The only ones drinking Guinness were me and an old bloke who farted in our faces.
yer blog ain't big enough to explain it
Confusingly what the UK knows as Magners is called Bulmers Original
in Ireland, but this is separate from the Bulmers name owned by Scotish & Newcastle, so if it says bulmers and its made in england its different.
clear now, thought not.
Dear Anon 1,
Yes, I forgot that. There are loads of others, I fear.
Geoff,
Sorry mate, I think I was that flatulent bloke!
Dear Anon 2,
Like the pix and the adverts say, it is indeed Bulmers Original in Ireland....and it's also Magners Original over here. That doesn't alter the fact that BO and MO are the same thing so why the re-name?
Post a Comment